MEN LIKE TO PUT ON THE SQUEEZE WHILE WOMEN DIG UP THE DIRT

Newcastle Brown Ale's 'Players' Survey Reveals How the Sexes Feel About Baseball

San Rafael, Calif. - Newcastle Brown Ale, one of America's fastest growing imported beers, today announced the results of its "Players" survey, which addresses male and female likes and dislikes regarding America's Favorite Pastime. More than 1,000 consumers participated in the online survey, which reveals many interesting opinions about baseball and exposes men's and women's sometimes surprising true inner feelings, according to Bill Wetmore, marketing director of Scottish & Newcastle Importers Co.

"Beer and baseball have always gone hand-in-hand, but it's interesting to notice that when you mix the two subjects among men and women, the sexes are often sitting in separate dugouts," says Wetmore. "While some of the findings emerging from our 'Players' survey reinforce common male-female stereotypes, respondents weren't afraid to speak their minds, further illustrating the human dynamic between men and women."

Findings from the Newcastle Brown Ale "Players" survey, broken down by the sexes, include:

MEN

· Whatever you do, save the brew! - The majority of men (48.8%) said the best way to impress their girlfriend at a baseball game would be to catch a foul ball without spilling any of their beer. Obviously, the men have their priorities straight, but many guys aren't willing to ignore their honeys altogether: a substantial 34.8% said they'd rather provide their girlfriend with personal assistance during the 7th inning stretch.

· Keep an eye on those signals, fellas - As if they only had one thing on their minds, an overwhelming 51.1% of men surveyed said the best way to watch baseball at home and hang with their girlfriend at the same time was by trying not to get picked off attempting to steal second base. Second place wasn't far a field, as 29.7% said they thought the best way was to play their own version of "fantasy baseball."

· Are they really watching the game? - Okay, so maybe we're seeing a pattern here. When asked, "What's the best thing to do when watching baseball at a bar with your girlfriend?" the majority of males (45.3%) opted to practice their "squeeze play." Perhaps it's a good thing that only 5.7% said they rather alternate between spitting and scratching themselves.

WOMEN

· When in Rome… - Showing an altogether different psyche, about half of our female respondents (48.8%) said the best thing about going to a baseball game with their boyfriend was having an opportunity to chow down on nachos and hot dogs without anyone raising an eyebrow. Meanwhile, a surprising 16.5% of the ladies said they liked leaving their manners behind and belching and scratching with the best of them (must be the better-half of the guys who share this predilection).

· Forget hot dogs, I want surf and turf - Not content with a Ballpark frank, the majority of women surveyed (40.6%) said they thought the best way to watch baseball at home and hang with their boyfriend at the same time was to "capitalize on his good mood (assuming his team wins) by convincing him to take her to a post-game celebratory dinner." Seeking a different kind of gratification, a respectable 20.6% said they'd want him to give her a full body massage for putting her through the torture.

· Giving the guys a run for their money - Proving that they have more than just food on the brain, 23.7% of the women surveyed said that, when watching baseball at a bar with her boyfriend, it's always best to go get the drinks so they could flirt with the cute bartender!

· The old ladies' sewing circle is still alive! - To have the best of both worlds when attending their boyfriend's baseball game, the majority of women (45.2%) favored bonding with the other girlfriends in order to get all the juicy gossip on their man. Not to be outdone, 20.8% of respondents said they preferred to distract the other team when they're up to bat by flashing them. Did they forget about the Jumbotron?

ABOUT NEWCASTLE BROWN ALE

Newcastle Brown Ale hails from Newcastle-upon-Tyne, England, home of Britain's first official brewery, Johan Barras & Company of Gateshead, which was established in 1770. In 1927, Colonel Jim Porter created a premium bottled ale with its own unique colour, taste and character that quickly became a local favorite. Best served cool, Newcastle Brown Ale has since become a world favorite. Scottish & Newcastle Importers, Co. is a wholly-owned subsidiary of Scottish & Newcastle plc, the world's 7th largest brewer. Based in San Rafael, CA, S&NI imports a range of premium beers, including Newcastle Brown Ale, the #13 imported beer in America, and Kronenbourg 1664, the #4 beer of Europe. To learn more about Newcastle Brown Ale, please visit www.newcastlebrown.com.